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Recruiters
using interactive DVD
Article
Written By: Harrison Eccles
Published In: American Police
Beat magazine
Every
police department struggles with the problem of recruiting
candidates with the right physical skills, mental attributes,
and understanding of the duties they swear to perform and
the city the work to protect.
Thanks
to the advent and integration of DVD and Internet, this important
task for police is now a lot simpler, more time efficient
and cost effective. The San Jose Police Department and WebDVD
publisher Lobitos Creek Ranch studios joined forces
to create a recruiting video on WebDVD covering the requirements
and considerations for joining one of the most respected law
enforcement agencies in the country. Through this multifaceted
WebDVD, potential recruits meet the men and women of the San
Jose force while learning about many opportunities and benefits.
"We really needed to eliminate the hit and miss nature
of recruiting and reduce the budgetary burden and demand for
manpower that would normally be expended on recruiting,"
explains Officer Tim Jackson. "The WebDVD solved many
of the problems associated with recruiting by delivering detailed,
comprehensive answers to the multitude of questions potential
recruits have, particularly out-of-state applicants who want
to know about the population, climate, lifestyle, cost-of-living
and other factors."
Links to pertinent San Jose websites allow the applicants
to gather all the information and complete and submit all
the forms, including signing up for various tests. A section
of how to use the disc directs applicants to place the DVD
in their computer and log on using their own browser to the
websites provided. A prospect is able to complete his or her
application on-line without filling out any paperwork.
The DVD integrates over 20 video modules comprising two full
hours of video, giving recruits a complete visual and audio
tour of the San Jose department as officer from the 1400 member
staff speak candidly about their departments, as well as showing
officers and recruits in action. The DVD contains both original
and archived content including 1800s-era photographs of the
city and police department as well as scenes of tests and
training exercises. San Jose has one of the lowest crime rates
in the country, and being in Silicon Valley, the city has
been a leader in introducing new technology to police activities.
They were among the first to introduce dispatch centers and
two-way communications with patrol cars. So it is no surprise
that they would be a leader in the area of WebDVD training.
Harrison
Eccles is a freelance writer working in Los Angeles
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