Reel Food Entertainment history and product overview

Reel Food Entertainment (RFE) is a San Francisco-based DVD publishing and distribution company. Our WebDVD CookDisc™ products provide superior benefits to home-cooks. We supply our strategic partners (i.e. cookbook and magazine publishers, cable networks, Public Television and a wide array of food marketers), with instructional cooking DVD products and television programming.

Our CookDisc™ products are an evolutionary step as an “electronic aid” in the food preparation arena. They serve audiences via step-by-step instructional video, interactive cooking databases, and “tool-kits”. We believe the users’ experience with our new CookDisc™ technology will have a significant impact on the food preparation publishing market.

With the increasing number of broadband Internet connections at home, the rapid decline in people watching Network Television (ABC, NBC, PBS), coupled with their use of Personal Video Recorders such as TiVO, to skip through commercials, consumers are now obtaining their "content" from nearly all the available channels including DVDs and Video-on-Demand services.

The DVD has become today's media currency, eclipsing the VHS format due to its superior video quality, ability to link online, and use of interactive applications. However, our blueprint for creating sustainable, profitable, DVD products, replicates a key formula derived from the VHS era; a well-known personality + an ongoing series + a major marketing/distribution partner. The best example of this is Jane Fonda’s Workout Series, which sold millions of copies in the 1980’s and 90’s. RFE’s CookDisc™ titles feature a best-selling chef/author with an installed base of readers, and are usually part of an ongoing series enabling us to re-launch the product with each newly released book. We then work in tandem with their book publisher, piggybacking on their marketing efforts for a new launch, utilizing their sales force, and multiple distribution channels.

During 2003, the combined sales and rentals of VHS videotapes, and DVD discs, yielded $22.0 Billion dollars (US) in the US, alone which surpassed the cinematic release of movies which was 9.1 Billion dollars (US). Additionally, most of the new kitchens are now being designed and fitted with flat screen panels, Internet connectivity and DVD/Video players. (1) INSTAT DVD report-2004

The Company also develops customized, private-labeled DVD’s for food marketers. As TV broadcast advertising continues to decline, we believe our products and services will be in demand by major food brands searching for more narrowcasting opportunities. Reel Food Entertainment is creating unique intellectual properties and is a first-mover in the development of new WebDVD proprietary products and services. Our principals have extensive experience in marketing and business management, and the creative disciplines necessary to create, launch and market these successful products and programs.

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